What should a streamer post on YouTube?
YouTube is where people find streamers they didn't know about, and it keeps working long after a stream ends. But "post on YouTube" can mean five different things, and they don't all do the same job.
Shorts: to get found
Short vertical clips, up to 3 minutes and usually under one. They're the easiest way to reach people who have never heard of you. On their own they rarely turn someone into a regular, so they work best pointing to something longer.
Highlight and story videos: to build a channel
A 10 to 30 minute video that follows one thing from a stream: a run, a challenge, a storyline, a conversation that went somewhere. This is the kind of video that can turn a casual viewer into a regular. It fits talk streams, roleplay, variety and story games best.
Full matches: for competitive games
For shooters and battle royales, one great game from the drop to the final fight is often better than a highlight video. Cut the lobby and the loading, keep the match whole, and add chapters for each round or circle.
Montages: for your best plays
A few minutes of your best plays from one or more streams, each one short and the best one first. Use only music you have the rights to, or the video can get claimed or muted.
Full VODs: an archive, not a growth tool
Uploading whole streams keeps them around after your platform deletes them, and some fans like that. It rarely brings in new people, because few strangers will start a six hour video. If you do it, a second channel keeps your main one focused.
Chapters help every long video
YouTube shows chapters when the description has timestamps that start at 0:00, at least three of them, each at least 10 seconds apart. Viewers can jump straight to the part they came for.
What to pick
Post Shorts from every stream for reach, plus one longer format that fits what you stream: story videos for talk and roleplay, full matches or montages for competitive games.
The faster way
POVSync makes the Shorts and the longer videos from each stream, with chapters written for you, and posts them on your schedule once you approve them. Your first stream is free.